In recent years, with the development of technology, trade—like many other activities—has moved to the internet. Thanks to this activity, which is now defined as e-commerce, individuals and companies can open stores on websites and offer their products for sale.

With the impact of the Coronavirus pandemic, it is observed that traditional commerce worldwide has rapidly shifted to e-commerce. According to a study, in 2020, 4 out of every 5 internet users engaged in online commerce.

The same study reports that e-commerce in our country increased by 45% in 2020. Researchers predict that by 2040, 95% of all buying and selling transactions worldwide will be conducted via e-commerce.

 

You can take advantage of easy and comfortable gains in this sector by exploring our tools designed to help you at https://mysys.com/ .

In an environment where e-commerce has grown to this extent, a natural question comes to mind: “Which marketplace would be more profitable for me to open a store on?” One possible answer to this question is Etsy. Why? Let’s explain the reasons in 7 points.

1. It is the 7th most visited e-commerce website worldwide as of 2021.

Etsy is the 7th most visited website among e-commerce and shopping sites as of December 2021. It also ranks 52nd among all websites worldwide.

Considering that there are approximately 24 million websites today, it becomes clearer how much demand this marketplace has. Conducting e-commerce on such a popular platform will maximize your profits.

In addition, Etsy continues to grow exponentially as new buyers and sellers join the marketplace. Thanks to the opportunities it offers, it achieved a growth rate of 30% in the United States last year.

2. It charges lower commissions compared to other marketplaces.

On Etsy, shop owners pay a listing fee of $0.20 (USD) for each product they list, a 5% transaction fee deducted from the sale price, and a standard payment processing fee of 6.5% + 3 TL.

Although these commissions may seem high at first glance, they are relatively low when compared to the commissions of other e-commerce platforms.

3. It has integrations with social media platforms.

Etsy integrates with almost all social media platforms. Pinterest, Twitter, Facebook, Instagram, and LinkedIn are among the leading ones. Etsy has an excellent integration with Pinterest.

Handmade designs are featured more prominently on Pinterest compared to other platforms. This increases your potential to reach your target audience. In addition, Etsy is integrated with Behance, which offers opportunities especially for artists who create illustrations, visuals, or unique products.

Furthermore, Etsy is also integrated with Tumblr, a platform heavily used by people under the age of 25. These platforms provide invaluable opportunities to attract customers to your store.

4. The listing feature makes it very easy for users to discover new products.

With its detailed listing feature, Etsy offers attractive opportunities for both sellers and buyers. Thanks to this feature, potential customers visiting your store can see other products in addition to the ones they intend to purchase.

Thus, buyers are inspired with new ideas, and sellers are given the opportunity to promote and sell their different products.

5. It is the first platform that comes to mind for handmade and personalized products.

Etsy is a global platform for unique and creative products. The most important thing you need to know to run a profitable business here is that the products you offer for sale must be handmade, original, and authentic. In addition to the features mentioned above, offering customizable products will increase your sales.

Products on Etsy are defined in 3 categories: handmade products, vintage products, and craft supplies. Handmade products are further divided into physical and digital products.

Physical products are non-mass-produced items that you design and create using your own craftsmanship and tools, or products that you manufacture yourself based on a design obtained from someone else. Digital products include digital design items such as logos, t-shirt designs, and furniture designs.

If you can make adjustments to a product based on your designs in order to meet certain customer requests, that product is defined as a personalized product.

Personalized products are among the most in-demand items on Etsy. A vintage product is considered an antique item that was produced at least 20 years ago. The sale of such products is also allowed on Etsy.

Craft supplies are defined as products used in the production of another handmade item. For example, beads used to make bracelets or chains used to make jewelry are considered craft supplies. You can also sell these products.

One of the most important points to know is that selling a product purchased from elsewhere on Etsy is defined as “Reselling (reselling)”. Reselling is prohibited on Etsy, and the commercial activities of individuals engaged in this practice are suspended by Etsy.

6. It offers sellers more flexible options for shipping times.

One of the most important features Etsy offers to shop owners is flexible shipping time. Shipping time can be evaluated under two headings. The first is the preparation and packaging time until the product is shipped, known as processing time, and the second is the time the product spends in transit to reach the buyer, defined as shipping.

Under these two headings, Etsy offers many options to sellers. Due to the handmade nature of the products, customers are aware that a certain amount of time is required. Unlike Amazon or other marketplaces, next-day or two-day delivery is not applicable here.

It is widely known that especially personalized products take a certain amount of time to prepare. What matters most here is that the product is high-quality and unique.

7. 95% of shop owners are individual sellers.

Shop owners are generally individual and boutique sellers. You do not need to own a company to open a shop on Etsy. You can easily list the products you create with your own craftsmanship and achieve high earnings.

Conclusion

Thanks to the internet, the world is now a global marketplace—with approximately 8 billion customers. You can earn more by selling the products you create with your own craftsmanship in this market.

If you want to take a greater place in this global market, you can follow our important content and the new features we add to MySYS every day.

With MySYS Order Management, you can manage orders from your Etsy store along with your Amazon, eBay, and Shopify stores from a single screen, purchase shipping labels in bulk for your orders, and complete order closures on Etsy.

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If you wish, you can try the MySYS Analysis Free package, which consists of Arbitrage Analysis and a Chrome Extension, free of charge and test its product discovery and listing capabilities (No credit card required).